Celebrity Licensing 

Hrithik Roshan’s HRX to open first offline store in Bengaluru

Reading Time: < 1 minute Post Views: 6,025 Bollywood actor Hrithik Roshan’s fashion brand HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai, according to a Fashion United report. Currently, it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is also looking to add new categories such as eyewear, innerwear, and wearables. The company is also exploring international markets. HRX licenses various product categories and verticals to business partners including Myntra for fashion and accessories, Cure.Fit for fitness content and clean…

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Celebrity Collaborations 

#TuesdayTrivia: These celebrities invested in part-financing consumer product firms

Reading Time: 3 minutes Post Views: 2,948 While most of the celebrities forayed into fashion and hospitality sector, there are others who believed fitness as the ultimate thing. A league of celebrities has shifted their focus from brand endorsements to part-financing consumer products firms, and help influence sales. Venturing into businesses other than acting is not unheard of and joining the bandwagon is actor John Abraham. John Abraham has picked up a minority stake in a Mumbai-based chain of health, wellness, and beauty stores, Guardian Healthcare, which works as a franchise partner of US-based…

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Celebrity Licensing Movie Licensing TV & Films 

From Sanju to Karenjit Kaur: These Bollywood celebrity biopics are a must watch!

Reading Time: 4 minutes Post Views: 2,868 Ranbir Kapoor’s Sanju is shattering the box office records of all the ‘Khans’, and how! After crossing the Rs 200-crore mark within a week of its release, Sanju is now galloping towards the Rs 300-crore club. From Sanjay Dutt to Saurav Ganguly, watching one of lifetime’s celebrity biopics might be one of the best ways to spend a Sunday afternoon. So, which celebrities have had stories fascinating enough? Let’s take a look! Sanju…One Man, Many Lives: The biopic on the life of Bollywood’s original wild child Sanjay…

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