Know-How Movie Licensing 

Freaky Friday – 5 movies which sold the highest merchandise worldwide

Reading Time: 3 minutes Post Views: 5,135 When the movie industry meets toy industry it sells the highest number of merchandise ever. A movie’s success is not solely determined by box office numbers or praise from the critics. Even if there’s no Academy Award, a motion picture with memorable characters will win over the hearts—and wallets—of people everywhere. You would often see Toy manufactures like Mattel, Hasbro and many more, coming up with special edition merchandise or line when there is a new theatrical release. For the licensing and merchandising industry the highest number…

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Brand Licensing 

IMG deals for Seat and Cosmopolitan’s Mii Cars

Reading Time: < 1 minute Post Views: 3,312 Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG. Mii by Cosmopolitan is a co-creation between Seat designers and Cosmopolitan editors and readers, who provided feedback to shape the design as well as helped in the development of the accessories included in the new model. “The Mii by Cosmopolitan is being designed to meet women’s needs in terms of daily usage. This new car will go beyond aesthetics; it is a functional vehicle where the design has a purpose,” says Susanne…

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