PLAZA IN A SWEET SPOT THIS SPRING WITH CHUPA CHUPS

In Japan the Chupa Chups licensing program has been going from strength to strength over the past two decades. The brand is represented by Sanrio Far East and has done many successful launches with Uniqlo, GU, Itochu, Casio, local fashion labels and co brandings with the popular Sanrio characters among others. PLAZA IN A SWEET SPOT THIS SPRING WITH CHUPA CHUPS This spring, Plaza, the lifestyle retailer which is popular with young people for its cool overseas product offer, has launched a Chupa Chups corner where fans of the brand…

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