Merchandise Licensing 

Goodful join hands with Macy’s to release homeware goods collection

Goodful, Buzzfeed’s health-and-wellness-centered media brand has partnered with Macy’s to release a range of homeware goods. According to an Adweek report, the line of 100 products for the home will be available on October 24 across 400 Macy’s stores and on the department store’s website. “We’re proud of the partnership because it shows what a modern media company can pull off with a modern retailer. This is something that BuzzFeed can uniquely do–especially pull a program in this way and launch in the speed and efficiency in which we have…

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Event News 

All about Licensing Expo 2017

Licensing Expo, the world’s largest and most influential licensing event went on at Las Vegas from May 23 to 25 this year. This year’s expo proved to be one of the most successful to date with the debut of Licensing Week, a brand new initiative that incorporated all events surrounding Licensing Expo into one streamlined week of licensing industry happenings. “Licensing Expo 2017 saw substantial international attendee growth including an 87 per cent increase in attendees from South Korea and a 23 per cent increase in attendees from Japan. Several…

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