Strategic Licensing 

FREAKY FRIDAY: Understanding Strategic Licensing

Strategic licensing is the method by which the developer of intellectual property, technology or a product embeds it in the licensee’s product for distribution. Strategic licensing deals are critically important to both parties as they require counsel to expend a lot of effort in negotiating and drafting them. Areas of concern: The main areas of special concern are: Price The scope of the license Foreclosing competition Price: While some strategic licenses are flat-fee deals, most involve a royalty based on sales of the licensee’s products. We must define the net…

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Freaky Friday – Can Snapchat be a valuable contributor to success in Licensing?

Snapchat is turning into a valuable and appealing platform to all brands and marketers. All businesses should know that be it any medium or platform, it is the way how you handle it and use it that leads you to success. Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and new creative directions. Why Snapchat? Media Conglomerates are tapping Social Media platforms such as Instagram, Facebook, Twitter, Linkedin, and Pinterest and…

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