Celebrity Licensing Merchandise Licensing 

Scomadi, Bravado join hands to create ‘The Who’ limited-edition scooters

Reading Time: < 1 minute Post Views: 2,164 Scomadi Worldwide and Bravado have partnered with seminal British rock band ‘The Who’ to create a limited-edition range of scooters. The Who are one of the most influential and iconic bands of all time. Scomadi has taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London. Frank Sanderson, co-founder of Scomadi said, “It is a huge honour for Scomadi and an acknowledgment of our high quality of design…

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Entertainment Licensing 

Bravado named Licensing agent for Prince

Reading Time: 2 minutes Post Views: 3,757 The Estate of Prince Rogers Nelson has tapped Bravado to serve as the late musician’s exclusive branding and licensing partner worldwide. Under the terms of the agreement, Bravado will work with the Estate to secure and manage retail and licensing initiatives for Prince’s brand. The agency will also curate global programs that will aim to embrace and honor Prince’s legacy and embody his influence on art and culture. “Prince’s legendary performances, his unmistakable style and music, his incomparable artistry–all continue to make a lasting impression on art,…

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Publication Licensing Publishing 

Grumpy Cat to have three new book series by 2019

Reading Time: < 1 minute Post Views: 2,366 Random House to publish Grumpy Cat book series by 2019 Random House is set to publish a further three more Grumpy Cat books, following the success of this year’s The Little Grumpy Cat That Wouldn’t. Part of Random House’s Little Golden Books series, The Little Grumpy Cat That Wouldn’t saw Grumpy Cat’s friends try to get her to try new things, and following its launch back in July, a further three Grumpy Cat titles will hit shelves by 2019. The deal forms just one arm of Bravado’s…

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Celebrity Licensing Entertainment Licensing Fashion Licensing 

Justin Bieber teams up with Forever 21 & Bravado for new clothing line

Reading Time: < 1 minute Post Views: 3,426 Justin Bieber may have axed Instagram but surely does have a new business partnership with Forever 21 for apparels The singer is now officially a designer, taking after fellow performer Kanye West, and bridging the gap between music and fashion. Justin Bieber, in collaboration with Bravado, will launch an exclusive capsule collection of his Purpose World Tour for fashion retailer Forever 21. The eight-piece range will include both sleeveless and short-sleeve t-shirts donning images of the popstar, as well as an assortment of long-sleeve t-shirts, hoodies and…

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