Quaker Oats Company appoints Brand Central as its licensee

Reading Time: < 1 minute Post Views: 3,855 PepsiCo’s Quaker Oats Company has appointed Brand Central to extend the Cap’n Crunch cereal brand into select merchandise and food categories. “Brand Central has strong experience extending food and beverage brands into new product categories,” says Amanda Piper, marketing director, Pepsico. “With their knowledge of pop culture trends, we are confident they will help us enhance the lifestyle aspects of the Cap’n Crunch brand with our target consumer,” he added. Through the partnership, the brand consultancy agency will bring Cap’n Crunch into such categories as apparel, accessories,…

Read More