Character & Entertainment Character Licensing 

Brandgenuity to represent ChuChu TV in North American

Reading Time: 2 minutes Post Views: 3,360 YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, has announced that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery rhymes and toddler-loved songs including Johny Yes Papa, The Finger Family and Wheels on the Bus, while ChuChu TV Surprise Eggs Learning Videos teaches children about discovery while having fun. Speaking about…

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Event 

Disney keyman in China to deliver keynote address at Licensing Expo China

Reading Time: 2 minutes Post Views: 2,764 Licensing Expo China that is to take place between July 18 to 20, has detailed its inaugural event. The opening ceremony will be followed by the keynote address that would be delivered by Kermid Rahman, vice president and general manager, Disney Consumer Products and Interactive, Disney China. Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2017 expo will feature a number of exhibitors, educational seminars and networking opportunities at the National Exhibition and Convention Center. The inaugural event will have more…

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Character & Entertainment Character Licensing Entertainment Licensing 

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Reading Time: 2 minutes Post Views: 5,160 Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the…

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