Character & Entertainment Character Licensing Sports Licensing Top News 

The Smurfs X Athletes Today Announces New Licensing Partnership For India.

Reading Time: 2 minutes Post Views: 2,239 Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity.  The Smurfs X Athletes Today Announces New Licensing Partnership For India. The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India. Peyo’s beloved characters are set to…

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Retail 

Flipkart acquires Walmart India, launches Flipkart Wholesale

Reading Time: 2 minutes Post Views: 1,980 Homegrown e-commerce company, Flipkart, has acquired 100% stake in Walmart India, which operates the Best Price cash-and-carry business and has launched Flipkart Wholesale, a new digital marketplace that will help transform the kirana retail ecosystem in India, the company said in a statement. As a move to brand extension Flipkart acquires Walmart India, launches Flipkart Wholesale  Flipkart Wholesale will launch its operations in August 2020 and will pilot services for the grocery and fashion categories. It will be headed by Adarsh Menon, a veteran at Flipkart. Sameer…

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Brand Licensing Celebrity Licensing Music Licensing 

Gene Simmons & IMG Partners To Launch Licensed Products

Reading Time: < 1 minute Post Views: 3,431 LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. Additionally, IMG’s representation of Simmons will include promotions, commercial tie-ins, and brand endorsements. Gene Simmons said: “IMG is the world’s leading licensing agency and our aim is to create a whole new…

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