Brand & Lifestyle Retail 

Boux Avenue names new merchandising director

Reading Time: 2 minutes Post Views: 2,134 Lingerie retailer Boux Avenue has announced that Marks and Spencer’s Rachel Harley will join the brand as it is new merchandising director to complete its new management team. Harley, who is currently head of merchandising for lingerie, swim, sleepwear, hosiery and active at Marks and Spencer, has been instrumental in leading a team of 50 people to drive Marks and Spencer’s market share growth in lingerie and will join Boux Avenue on June 13. Boux Avenue owner and chairman, Theo Paphitis, said in a statement: “Rachel completes…

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Apparel Licensing 

Boux Avenue leaps into international market

Reading Time: < 1 minute Post Views: 3,982 As it continues its bid to boost international growth, noted lingerie business Boux Avenue has entered into new wholesale partnership deals and opened its first dedicated warehouse. The company has signed deals with German ecommerce giant Zalando and US retailer Nordstrom for autumn 17, as the business continues to drive wholesale growth, having launched on Asos, Very, Lipsy and Littlewoods last year. Last week, the brand opened its first dedicated warehouse and distribution facility in Crewe. It covers 70,000 sq ft and has 150 staff members. Earlier…

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