Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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Movie Licensing 

Paramount Pictures announces a slew of new deals for Baywatch

Parmount Pictures’ Baywatch is releasing today. We Indians are very excited as the reboot movie stars our very own Priyanka Chopra. The latest is that the production house has announced a slew of new deals for Baywatch. The list of participating brands are as under: Under Armour created the iconic custom swimsuits and life guard gear seen in the film, and is offering inspired-by apparel and swimwear on online and at select Under Armour Brand House stores. Sprint features custom Baywatch-themed SprintWatch digital spots helping customers save money with Sprint’s Unlimited…

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