Brand Licensing Corporate Brand 

Its official! BlackBerry Evolve series coming to India on August 2

Reading Time: < 1 minute Post Views: 1,845 Ahead of the launch, BlackBerry has teased the launch of two smartphones, showing off features such as rear-mounted fingerprint sensor and dual rear cameras. The two upcoming smartphones – BlackBerry Evolve and BlackBerry Evolve X will be sold by Optiemus Infracom, which has licensing rights for BlackBerry-branded smartphones in India, and other South Asian countries. However, according to media reports, the smartphones will not come with a physical keyboard. Check the teaser here: According to the teaser on the YouTube, the smartphones will sport a dual camera…

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Collaborations Corporate Brand 

BlackBerry, Punkt ink licensing deal to protect smart devices

Reading Time: < 1 minute Post Views: 3,133 BlackBerry has inked a technology and brand licensing deal with Swiss consumer electronics maker Punkt Tronics AG for “BlackBerry Secure” to provide product manufacturers with a deeply-embedded security solution that comprises the former phone maker’s proprietary software and applications. The BlackBerry Secure will be installed in phones and other smart devices. “If 2017 has taught us anything it is that every device needs to be secured because any vulnerability will be found and exploited,” Alex Thurber, Senior Vice President and General Manager of Mobility Solutions, BlackBerry, said…

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Corporate Brand 

BlackBerry sues Facebook, WhatsApp and Instagram over patent infringement

Reading Time: 2 minutes Post Views: 3,858 The Canadian firm BlackBerry has filed a 117-page lawsuit against “relative latecomers” Facebook and its and its subsidiaries, Instagram and WhatsApp over copyright infringement in mobile messaging. The former phone giant sued the world’s largest social network in a Los Angeles court. BlackBerry alleged that the social network has infringed on some of its patents including security features, mobile notifications, and combining gaming with messaging that made its products such a critical and commercial success in the first place. BlackBerry no longer makes phones; however, it still…

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Accessories Licensing 

Optiemus aims to garner 10% of India’s premium phone mkt. with BlackBerry

Reading Time: 2 minutes Post Views: 1,640 Optiemus Infracom aims to garner 10 per cent share of the domestic premium smartphone market in India by the end of this year. The company holds the rights for manufacturing and distribution of BlackBerry phones in India and other countriOnly last year, BSE-listed Optiemus had signed a licensing deal with BlackBerry which includes rights for India, Sri Lanka, Bangladesh and Nepal. Blackberry has a similar partnership with TCL for some other markets. Optiemus Infracom Executive Director Hardip Singh said that the company plans to scale up its…

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Fashion & Accessories 

FoxyMoron bags digital mandate of menswear fashion brand Blackberrys

Reading Time: 2 minutes Post Views: 4,823   FoxyMoron has bagged the digital mandate of menswear fashion brand Blackberrys. The account win was following a multi-agency pitch. As per the mandate, FoxyMoron will manage the digital creative, media, search engine optimization as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their apparel and building a distinct brand personality. Speaking on the same, Ramesh Kaushik, vice president, brand experience, Blackberrys said in a press note, “As a brand we stand committed to our consumers and hence need…

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Brand Licensing 

Blackberry set to return to India

Reading Time: 2 minutes Post Views: 3,112 Once the favourite handset of corporate bigwigs and enterprise customers, Canadian mobile company Blackberry is all set to make a comeback in India. The company, which has seen its fortunes slide across the world after the onslaught from Android-powered smartphones and iPhones from Apple, is now banking on the appeal from locally-built handsets, a first for the well-known firm. The company -known for its QWERTY keyboards – launched the KEYone device in India priced at Rs 39,990. This is being manufactured at the Noida factory of Optiemus Infracom that…

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Brand Licensing 

Blackberry, Lionsgate, IMAX among 150 iconic Canadian brands: Interbrand

Reading Time: < 1 minute Post Views: 5,243 Global brand consultancy Interbrand has released a list of 150 Iconic Canadian Brands as the country celebrates its 150th anniversary this year. The Interbrand list highlights 150 companies and brands that help to shape and define the Canadian experience and a host of organisations active in brand licensing were featured on this list, including: BlackBerry, Cirque du Soleil,Corus Entertainment, IMAX, Kraft Dinner, Lionsgate, Lululemon Athletics, MAC Cosmetics, Royal Canadian Mint, Spin Master, Tim Hortons and Toronto Maple Leafs Canadians themselves nominated the brands and then selected by…

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Brand Licensing 

Blackberry in long-term licensing deal with TCL Communication Technology Holdings Limited

Reading Time: < 1 minute Post Views: 3,026 BlackBerry has entered into a long-term licensing agreement with TCL Communication Technology Holdings Limited that will provide acceleration to BlackBerry’s transition into a security software and services company. Under the terms, the Canadian smartphone maker  will license its security software and service suite, as well as related brand assets to TCL Communication that will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices. Said Ralph Pini, Chief Operating Officer and General Manager, Mobility Solutions, BlackBerry, in a statement, “This agreement with TCL Communication represents a key step…

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Corporate Brand 

BlackBerry Signs licensing deal with Optiemus

Reading Time: < 1 minute Post Views: 3,148 BlackBerry has announced its partnership with Optiemus Infracom Ltd for an agreement to license BlackBerry software and services for manufacturing BlackBerry Android handsets in more global markets including India, Sri Lanka, Nepal and Bangladesh. BlackBerry will license its security software and services suite, as well as related brand assets to Optiemus Infracom. Optiemus Infracom will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices. BlackBerry will control and develop its security and software solutions. The partnership supports the government’s ‘Make in India’ initiative. BlackbBerry had announced its…

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