Merchandise Licensing 

Sony enters into kids merchandise space, ropes in BWO to roll-out products

Sony Pictures Networks India (SPN) has decided to enter in to the consumer products and merchandising business. If a report in the Economic Times is to be believed, SPN has inked a multi-year licensing deal with Mumbai-based brand licensing company Black White Orange Brands (BWO) to explore the portfolio of its kids’ channel: Sony YAY. The move has been taken to add a new revenue stream to its television broadcasting business and strengthen connection with the young audience. “Broadcasting is our core business, but we want to create a 360-degree…

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Entertainment Licensing 

Universal taps Black White Orange Brands as licensing and merchandising licensee in India

Encouraged by the success of its franchises like Fast & Furious, Despicable Me, and Minions at the box office in India, Universal studio is now wanting to increase its revenue share in the licensed merchandising market, a category led by rival Walt Disney. The named studio has consolidated the licensing and merchandising rights of DreamWorks Animation which it acquired last year with Mumbai-based brand licensing startup Black White Orange Brands. Universal had initially entered the Indian market last year when it signed Black White Orange as its licensing partner for India and South Asia. Then,…

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