Apparel Licensing 

Bioworld teams up with Roblox to create and release a host of Roblox-branded apparel

Bioworld has teamed up with Roblox to create and release a host of Roblox-branded apparel in retail stores all around the U.S. and Canada. The partnership will also provide the Roblox developer community with more ways to leverage their IP beyond their game. The apparel collection will incorporate the Roblox logo characters and other assets from the online social gaming platform on a selection of shirts, sweatshirts and more. “We have a passionate and extremely engaged fan base who are looking to express their love for Roblox beyond the screen…

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Merchandise Licensing 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP). WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City for a rollout…

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TV Series Licensing 

Toei Animation Inc. and Funimation Entertainment unravel gist of new and renewed licensing agreements

Toei Animation Inc. and Funimation Entertainment have announced new as well as renewed license agreements for the Dragon Ball franchise. Agreements with multiple partners, in a variety of merchandise categories, will cover both the Dragon Ball Super and Dragon Ball Z anime series. While Dragon Ball is an iconic global brand and has been a pop culture favorite in North America for more than 20 years, Dragon Ball Super, the first new storyline from original creator Akira Toriyama in more than 18 years, began airing on January 7, 2017 on North American cable television and…

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Movie Licensing 

Disney throws open Star Wars-themed retail sales

  Yesterday, Disney threw open a number of Star Wars-themed retail sale promotions and merchandise in honor of Star Wars Day which is celebrated annually on May 4. Those retailers and licensees celebrating the holiday with sales and merchandise are: Hallmark is offering 25 percent off select Star Wars gifts with the purchase of $15 or more. It is also offering a free limited edition three-piece pin set. Bioworld has unveiled its new collection of themed backpacks, bags and headwear. PoZu has launched a new line of co-branded footwear featuring BB-8, Chewbacca and other characters.…

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Merchandise Licensing Toy Licensing 

Warner Bros., DC Entertainment in a licensing agreement

As the release of the Wonder Woman film on June 2 nears, Warner Bros. Consumer Products (WBCP) and DC Entertainment have got into a global licensing agreement to promote the heroine’s first solo feature film. This activity has materialised into a first-to-market deal with global toy partner Mattel and Walmart that includes an exclusive two-pack doll set featuring Wonder Woman and her ally Steve Trevor. Other film-inspired dolls and role-play toys can be exclusively seen on the shelves of Walmart stores till April 28. Soon after the period ends, the line will become available…

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Apparel Licensing Fashion Licensing TV Series Licensing 

Toei Animation and Funimation Entertainment strike agreements in multiple apparel categories

  Toei Animation and Funimation Entertainment have announced agreements with multiple licensing partners in a variety of apparel categories for the new Dragon Ball Super and original Dragon Ball Z anime series. For over 20 years and counting, Dragon Ball has been an iconic global brand and one of the most beloved anime franchises in North America. Dragon Ball Super is the first new storyline from original creator Akira Toriyama in more than 18 years and will create a whole new generation of Dragon Ball fans. These new agreements represent the first in series of licensing announcements…

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