Freaky Friday- 5 Unknown Licensing stories from the Toy World

Reading Time: 3 minutes Post Views: 3,546 The Licensing and Merchandising world is unknown to many but is one of the most fascinating industries. The term “License” gets its origin from late Middle English via Old French from Latin licentia ‘freedom, licentiousness’ (in medieval Latin ‘authority, permission’), from licere ‘be lawful or permitted’. Over the years the word got popular and was beginning to be used by authorities much frequently. Licensing is quite strong when it comes to Toy and Games industry. There is no doubt that licensing is one of the major drivers of the toy business,…

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