Apparel Licensing 

Lingerie brand Undiz unveils Betty Boop collection

Reading Time: < 1 minute Post Views: 3,217 King Features, the exclusive worldwide licensing agent for Fleischer Studios, has partnered with lingerie brand Undiz for a collection of underwear. The designs were inspired by Betty Boop, a fashion icon of the modern age and the original “It” girl. Biplano Licensing brokered the transaction. “Undiz’ flirty and unique style make them a perfect fit for Betty Boop, who has personified those qualities for decades,” said Carla Silva, VP, and GM, Global Head of Licensing for King Features. The Betty Boop-inspired collection includes nightwear, swimwear, and underwear…

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People 

King Features hires new people to strengthen its core team

Reading Time: < 1 minute Post Views: 2,521 King Features – the licensor for Popeye and Betty Boop has been on hiring spree to strengthen the firm’s aggressive expansion plans into entertainment and new artist and IP acquisition. This move came ahead of the Licensing Expo 2018, which took place at the Las Vegas from May 22-24. Here’s a list of the new joinees: Ricky Li and Christina Nix Lynch have been appointed as directors of licensing Bridgette Bek appointed as the senior director of digital marketing Erinn Smart has joined in as director of…

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Event News 

Licensing Expo Japan ends on a happy note

Reading Time: 2 minutes Post Views: 2,746 UBM’s Global Licensing Group, organizers of Licensing Expo, has come out with the initial results of its inaugural licensing trade show in Tokyo, Licensing Expo Japan. On the whole, Licensing Expo Japan brought 400 international and Japanese brands as well as 13,200 licensees and retailers to Tokyo Big Sight for three days of networking and deal making. The exhibiting brands and agents who took part in the Expo included Astro Boy, B. Duck, Betty Boop, CAA-GBG, Capsubeans, Caterpillar, Copyrights Asia, Corvette, The Dark Tower, Dwell Studios, Gaia, Hoppe-chan,…

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Fashion & Accessories Fashion Licensing 

Fashion Designer Zac Posen gives Betty Boop a new look

Reading Time: 2 minutes Post Views: 3,731 Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans. King Features, Betty Boop’s exclusive worldwide licensing agent, brokered the deals. The partnership will kick off with Posen, who has revealed his signature Betty Boop dress collection featuring Pantone’s Betty Boop Red in the March issue of Marie Claire. The new line aims to encapsulate Betty Boop’s spirit and features two signature red dresses, which are now available on ZacPosen.com. The collection’s…

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Fashion & Accessories Fashion Licensing 

Betty Boop gets her own MAC Lipstick for Valentine’s Day

Reading Time: < 1 minute Post Views: 3,820 M∙A∙C Cosmetics, the brand launched a classic red lipstick inspired by none other than Betty Boop and it officially launched on today, that is, Valentine’s Day, Feb. 14th. With her doe eyes, pouty lips, hourglass figure, skimpy dresses and lacy garters, Betty Boop was one of the first popular cartoons to depict (and celebrate) the empowered, sexually liberated woman. In 2017, as women take to the streets to defend their reproductive rights, Betty’s cultural relevance has not been lost on brands. M.A.C. Cosmetics will pay homage to Max Fleischer’s feminist creation with…

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Food & Drink Food Licensing 

King Features partners with Food Business Consult for Betty Boop diner

Reading Time: < 1 minute Post Views: 4,161 King Features has partnered with Food Business Consult Inc. to open the first official Betty Boop-themed diner in Japan. Copyrights Asia, King’s Japanese licensing agent, brokered the deal. The new restaurant is reminiscent of a 1950’s U.S. diner and showcases an array of branded signage and décor. The menu also features classic food items found in an American diner, as well as regionally inspired dishes such as Tex-Mex and Cajun-style cuisine. It also includes Betty Boop-decorated food items, particularly desserts. Currently in development, the diner will also…

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