Wildbrain to manage headstarts best furry friends on Youtube

WildBrain, a leading digital kids’ network and studio, has been appointed by Headstart International Pty Ltd. to manage the Best Furry Friends – or BFF – toy brand on YouTube. WildBrain will employ its expertise in content and channel management on YouTube to grow the global audience for BFF with exclusive content designed to delight a key viewership of girls 6-9 years old. WildBrain will manage existing BFF channels on YouTube and also launch new channels for the brand across international territories and manage advertising on the channels. BFF content…

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