Sports Sports Licensing 

Chennai Super Kings launches licensed merchandise

Indian Premier League champions Chennai Super Kings launched their licenced merchandise ahead of the 2019 season.Mahendra Singh Dhoni is the captain of the Chennai Super Kings  team. CSK head coach Stephen Fleming and player Kedar Jadhav unveiled the merchandise at the event along with the CEO KS Viswanathan. Created in partnership with Baseline Ventures through various licensed firms, the exclusive merchandise will be available for purchase through the Chennai Super Kings app, the website (www.chennaisuperkings.com), stores and websites of the licensee firms. Dunzo has been signed up as licensed delivery partner for…

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Sports 

Shuttler Kidambi Srikanth inks 4-year multi-crore deal with Li-Ning

Ace shuttler Kidambi Srikanth has entered into a 4-year multi-crore endorsement deal with Chinese sports brand, Li-Ning. The deal, which is valued at Rs 35 crore for a period of four years, will comprise sponsorship and equipment supply. Srikanth is managed exclusively by sports marketing firm Baseline Ventures. Srikanth is only male world No.1 badminton player and also the only Indian player to have won six Super Series badminton events. In a statement, Mahender Kapoor, Director, Sunlight Sports Pte Ltd, which is the exclusive partner for Li-Ning in India, said,…

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Corporate Brand 

Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in the soup. As fans across the world were celebrating Indian test cricketer Prithvi Shaw century, foodtech major Swiggy and FreeCharge posted ‘congratulatory’ messages. However, the social media posts received ire and got a notice from Baseline Ventures, the sports marketing company that manages Shaw. Baseline Ventures, the sports marketing team managing Shaw has sent cease and desist notices to these companies seeking a sum of Rs…

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Sports 

Baseline Ventures and Republic of Sports to launch Yoga League in India

After cricket, football, Kabaddi and other sports, Indian viewers will very soon get to see a ‘Yoga League’. With the mix of Yoga and Bollywood entertainment, contestants will be performing ‘asanas’ (postures) to the tunes of songs. The idea is a brainchild of executives of sports marketing firms Baseline Ventures and Republic of Sports, who have secured long term rights for the property from Yoga Federation of India and Asian Yoga Federation to launch Yoga League in India and Asia. The companies are also looking at the property as a…

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Sports Licensing 

Baseline named as licensing agent for Liverpool

Baseline ventures has been appointed as the licensing agency for football club Liverpool across three countries – India, Sri Lanka and Bangladesh Sports marketing firm Baseline Ventures has been appointed as the exclusive licensing agency of the Premier League football club Liverpool across three countries—India, Sri Lanka and Bangladesh. The Premier League is the world’s richest club-level competition in football, attracting the best players from across the globe to play for such storied teams as Manchester United, Manchester City, Chelsea, Liverpool and last year’s champions, Leicester FC. The four-year deal…

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