Collaborations Merchandise Licensing Toy Licensing Toys & Games 

MSPL associates with Mattel India for Complan brand promo

Momentum Solutions Private Limited (MSPL) has been announced its association with Mattel India to work on Development & Supplies of successful promotional merchandise for F.Y 18-19. With Barbie Figurine Stamper & Hot wheels Cars for brand Complan. A major successful promo in FMCG Pan India. Momentum Solutions had undertaken the license to develop and supply the promotional material to Kraft Heinz need to create the promo. MSPL specializes in providing services like Promotional Merchandise (Corporate Promotions / Promotional Marketing), Product Licensing, Branding and Promotions and Cosmetic Packaging.

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Character Licensing 

Mattel to create interactive family entertainment centers

Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward families with children ages four to ten. The first of these Mattel-branded family entertainment centers is a 25,000-square foot space set to open in Spring 2020 in Toronto. The centers, to be created in partnership…

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Accessories Licensing Apparel Licensing 

PUMA and Barbie launch new fashion collection

Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are included in an…

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Character Licensing 

Mattel launches new ‘Doctor Who’ Barbie inspired by Jodie Whittaker

To celebrate the new series, Mattel launched Barbie based on the thirteenth doctor of the science fiction ‘Doctor Who’. Created as a collaboration between BBC Studios and Mattel, the doll is available to order online and features colourful clothing including a rainbow jumper, lace-up boots, braces and a long-hooded coat. Also, she holds a sonic screwdriver. In a post on Twitter, the Barbie account announced the item, saying: “Introducing the all-new Doctor Who Barbie doll inspired by the iconic series’ Thirteenth Doctor. With her signature suspenders, lace-up boots and sonic…

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Corporate Brand Merchandise Licensing 

Mattel launches new theatrical film division

Mattel announced the creation of Mattel Films, a new division of the company focused on developing and producing motion pictures based on the company’s iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel’s Chairman and CEO. Robbie Brenner will oversee Mattel Films, developing motion pictures based on Mattel’s iconic franchises. “Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant…

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Character Licensing 

To mark 25th anniversary of X-Files, Mattel is launching ‘Mulder and Scully’ Barbie dolls

From monsters to aliens to government conspiracies, the ‘X-Files’ series undertaken a variety of classy topics while delivering audiences two famous Special Agents — Mulder and Scully. On September, to mark the 25th anniversary of the iconic show, Mattel is getting their own Barbie dolls. X-Files Barbie was released 1998 to coincide with the theatrical release of the original X-Files movie, Fight the Future. However, these new ones look much more like a younger, 1993 era David Duchovny and Gillian Anderson. Besides, Fox is also giving fans of a chance…

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Corporate Brand Toys & Games 

Mattel Q2 Earnings: Sales down 14%, Barbie and Hot Wheels show growth

Mattel Inc reported second quarter 2018 financial results, posting a 14 per cent fall in its second quarter sales revenue. “Mattel is a company with great potential. We see a lot of opportunities, but there has been a big discrepancy between our financial performance over the last few years and where the company should be,” said Ynon Kreiz, Chairman, and CEO of Mattel. For the second quarter of 2018, net sales were down 14% as reported and in constant currency, versus the prior year’s second quarter. Gross sales were down…

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Merchandise Licensing 

Mattel launches Robotics Barbie, ventures into computer coding

Mattel has introduced a new line of Barbie, with the iconic doll taking up the role of a robotics engineer. Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, who hopes to improve women’s professional lives. The new range is designed to spark girls’ interest in Stem jobs, an industry where women are under-represented. Girls need more role models. Let’s inspire the next generation to see themselves in careers underrepresented by women. By encouraging more girls to explore STEM with Robotics Engineer #Barbie, we show them that they can be anything. https://t.co/kRIQ50Ox4Y…

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Character Licensing Merchandise Licensing 

To all witches and wizards! Mattel reveals six collectible Harry Potter dolls

To all the wizards, witches and muggles! Mattel, the makers of Barbie, has revealed a set of six collectible Harry Potter dolls soon to hit store shelves across the United States. The dolls include young versions of Harry, Ron, Hermione, and Ginny, along with Professors Dumbledore and McGonagall. However, our favorite professor Severus Snape was missing from the collectible. Check out the collection here: The dolls will be available in the United States in August, and fans can now preorder them from Walmart at a price of USD 20.97 each.…

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Character & Entertainment Character Licensing Fashion Licensing Merchandise Licensing 

To celebrate 20th anniversary, Mattel to launch ‘The Powerpuff Girls’ inspired Barbie fashions

To celebrate 20th Anniversary of the Powerpuff Girls, Cartoon Network Enterprises has tapped global toymaker Mattel to create a range of Barbie fashions inspired by the tiny supergirls. Recently, Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, witnessed Barbie in six different avatars, uniquely inspired by six heritage sites across the country. The announcement comes at the beginning of Licensing Expo, held in Las Vegas from May 22-24. To commemorate the event,…

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