People Toys & Games 

New Barbie modeled after COVID Vaccine developer Sarah Gilbert

Reading Time: < 1 minute Post Views: 371 New Barbie modeled after COVID Vaccine developer Sarah Gilbert Toymaker Mattel Inc modeled a new barbie to pay tribute to Sarah Gilbert, co-developer of the Astra Zeneca vaccine. The new “Gilbert Barbie” is a spitting image of Sarah. The doll can be seen wearing a long-oversized navy-blue pantsuit along with rimmed black spectacles, just how Sarah prefers it. In a candid interview, Gilbert said, “It’s a very strange concept having a Barbie doll created in my likeness. I hope it will be part of making it more…

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Celebrity Licensing Character & Entertainment 

Welcome, Naomi Barbie!

Reading Time: < 1 minute Post Views: 564 Welcome, Naomi Barbie! The world’s most popular and kitschiest doll maker launched a new line of barbie modeled on Naomi Osaka for 29.99 dollars. No points for guessing that the dolls sold like hotcakes and was out of stock in a record time of 6 hours. The barbie is seen holding a Yonex tennis racket and wearing the same outfit the ace tennis player wore in the Australian Open 2020. Osaka tweeted, “I hope every child is reminded that they can be and do anything.” The 23-year-old…

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Collaborations Merchandise Licensing Toy Licensing Toys & Games 

MSPL associates with Mattel India for Complan brand promo

Reading Time: < 1 minute Post Views: 4,690 Momentum Solutions Private Limited (MSPL) has been announced its association with Mattel India to work on Development & Supplies of successful promotional merchandise for F.Y 18-19. With Barbie Figurine Stamper & Hot wheels Cars for brand Complan. A major successful promo in FMCG Pan India. Momentum Solutions had undertaken the license to develop and supply the promotional material to Kraft Heinz need to create the promo. MSPL specializes in providing services like Promotional Merchandise (Corporate Promotions / Promotional Marketing), Product Licensing, Branding and Promotions and Cosmetic Packaging.

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Character Licensing 

Mattel to create interactive family entertainment centers

Reading Time: 2 minutes Post Views: 1,676 Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward families with children ages four to ten. The first of these Mattel-branded family entertainment centers is a 25,000-square foot space set to open in Spring 2020 in Toronto. The centers, to be…

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Accessories Licensing Apparel Licensing 

PUMA and Barbie launch new fashion collection

Reading Time: < 1 minute Post Views: 4,195 Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are…

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Character Licensing 

Mattel launches new ‘Doctor Who’ Barbie inspired by Jodie Whittaker

Reading Time: < 1 minute Post Views: 1,992 To celebrate the new series, Mattel launched Barbie based on the thirteenth doctor of the science fiction ‘Doctor Who’. Created as a collaboration between BBC Studios and Mattel, the doll is available to order online and features colourful clothing including a rainbow jumper, lace-up boots, braces and a long-hooded coat. Also, she holds a sonic screwdriver. In a post on Twitter, the Barbie account announced the item, saying: “Introducing the all-new Doctor Who Barbie doll inspired by the iconic series’ Thirteenth Doctor. With her signature suspenders, lace-up…

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Corporate Brand Merchandise Licensing 

Mattel launches new theatrical film division

Reading Time: 2 minutes Post Views: 4,105 Mattel announced the creation of Mattel Films, a new division of the company focused on developing and producing motion pictures based on the company’s iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel’s Chairman and CEO. Robbie Brenner will oversee Mattel Films, developing motion pictures based on Mattel’s iconic franchises. “Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us…

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Character Licensing 

To mark 25th anniversary of X-Files, Mattel is launching ‘Mulder and Scully’ Barbie dolls

Reading Time: < 1 minute Post Views: 2,331 From monsters to aliens to government conspiracies, the ‘X-Files’ series undertaken a variety of classy topics while delivering audiences two famous Special Agents — Mulder and Scully. On September, to mark the 25th anniversary of the iconic show, Mattel is getting their own Barbie dolls. X-Files Barbie was released 1998 to coincide with the theatrical release of the original X-Files movie, Fight the Future. However, these new ones look much more like a younger, 1993 era David Duchovny and Gillian Anderson. Besides, Fox is also giving fans…

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Corporate Brand Toys & Games 

Mattel Q2 Earnings: Sales down 14%, Barbie and Hot Wheels show growth

Reading Time: 2 minutes Post Views: 3,048 Mattel Inc reported second quarter 2018 financial results, posting a 14 per cent fall in its second quarter sales revenue. “Mattel is a company with great potential. We see a lot of opportunities, but there has been a big discrepancy between our financial performance over the last few years and where the company should be,” said Ynon Kreiz, Chairman, and CEO of Mattel. For the second quarter of 2018, net sales were down 14% as reported and in constant currency, versus the prior year’s second quarter. Gross…

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Merchandise Licensing 

Mattel launches Robotics Barbie, ventures into computer coding

Reading Time: 2 minutes Post Views: 2,571 Mattel has introduced a new line of Barbie, with the iconic doll taking up the role of a robotics engineer. Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, who hopes to improve women’s professional lives. The new range is designed to spark girls’ interest in Stem jobs, an industry where women are under-represented. Girls need more role models. Let’s inspire the next generation to see themselves in careers underrepresented by women. By encouraging more girls to explore STEM with Robotics Engineer #Barbie, we show them that they can…

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