Crunchyroll appoints Rocket Licensing to manage “Bananya” in UK

Reading Time: 2 minutes Post Views: 4,406 Crunchyroll has appointed Rocket Licensing to manage the UK licensing program for the Japanese anime property “Bananya.” As per the agreement, Rocket will create a campaign that builds on the popularity of the property in the UK region. The company will target tweens, teen girls, young women and gift buyers. Additionally, Rocket will also look to fill key categories including publishing, health and beauty, food and confectionery. “This clever, quirky, delightful and super-cute property has already made clear its potential in some very big markets. Now, ‘Bananya’…

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