Brand Licensing 

Chicco expands in India with new exclusive store in Gurugram

Reading Time: < 1 minute Post Views: 2,318 Chicco, one of the biggest global baby care brand from Italy, opens its exclusive store in Ambiance Mall, Gurgaon. The store takes care of all baby essentials with an extended range of product line including apparels, shoes, travel, nursing, cosmetics, and toys. At this new Chicco store, parents can find advice and answers for all their baby care product needs. Chicco’s latest global Fall-Winter’18 collection is now available in the store. Commenting on the launch of Chicco store in Gurgaon, Rajesh Vohra, CEO, Artsana India said, “I…

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Character & Entertainment Character Licensing 

Sanrio partners with Ergobaby to create Hello Kitty inspired baby merchandise

Reading Time: 2 minutes Post Views: 2,681 Sanrio has partnered with Ergobaby, an ergonomic baby mobility brand, for a limited-edition line of baby products featuring Hello Kitty. The new collection will include branded baby carriers, doll carriers, swaddlers, baby sleeping bags as well as limited edition designs that aim to reflect Hello Kitty’s style and kawaii sensibility. The Ergobaby limited edition Hello Kitty collection will be available globally online and in-store later this month. However, from food trucks to wine, the Sanrio’s most famous character is everywhere. Sanrio works with a variety of companies…

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