Merchandise Licensing 

Australia Ninja Warrior Licensed Merchandise Launches

Reading Time: < 1 minute Post Views: 3,418 Australia Ninja Warrior, which has dominated primetime viewing across Australia, has launched a range of exclusive branded merchandise. Leading brand extension agency, Asembl, has brokered a deal between Nine and the Australian sportswear company, BLK, to launch an extensive Australia Ninja Warrior branded sports apparel collection. Available now, merchandise includes men’s and womens T-shirts, shorts, singlets, beanies, cap and hoodies, tees and cap for kids, as well as branded water bottles.    The range is supported by a dedicated online retail platform, social media and a billboard during broadcast…

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Food Licensing 

Asembl extends Diageo’s Bundaberg rum into food category

Reading Time: 2 minutes Post Views: 2,309 Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L. “This seasonal deal between Bundaberg Rum and Pauls marks the start of our carefully planned and strategic licensed category expansion for Bundaberg…

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