Brand Licensing Food & Drink Food Licensing Top News 

ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Reading Time: 2 minutes Post Views: 238 Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch  ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts. First to launch as part of the partnership are two delectable desserts – Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding – which are both now available in the chilled and freezer section of Coles stores across Australia. Delicious and indulgent, the Baileys Deluxe Baked Cheesecake…

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Merchandise Licensing 

Australia Ninja Warrior Licensed Merchandise Launches

Reading Time: < 1 minutes Post Views: 4,011 Australia Ninja Warrior, which has dominated primetime viewing across Australia, has launched a range of exclusive branded merchandise. Leading brand extension agency, Asembl, has brokered a deal between Nine and the Australian sportswear company, BLK, to launch an extensive Australia Ninja Warrior branded sports apparel collection. Available now, merchandise includes men’s and womens T-shirts, shorts, singlets, beanies, cap and hoodies, tees and cap for kids, as well as branded water bottles.    The range is supported by a dedicated online retail platform, social media and a billboard during broadcast…

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Food Licensing 

Asembl extends Diageo’s Bundaberg rum into food category

Reading Time: 2 minutes Post Views: 2,735 Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L. “This seasonal deal between Bundaberg Rum and Pauls marks the start of our carefully planned and strategic licensed category expansion for Bundaberg…

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