ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM
Reading Time: 2 minutes Post Views: 1,129 Unilever Australia’s brand extension agency, Asembl has lined up the first ever licensed brand extension partnership for much-loved Weis brand – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands, Bounce Foods, rings in a new approach to snacking with four fruit and cream flavour-filled tasty…
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