Art Licensing - Licensing Corner

Reading Time: 4 minutes Post Views: 2,769 RHS and Moorcroft celebrate the opening of RHS Garden Bridgewater with new designs NEW RHS GARDEN INSPIRES BEAUTIFUL ART POTTERY COLLECTIONS RHS Garden Bridgewater, the Royal Horticultural Society’s fifth Garden opened on 18th May and, as part of the celebrations, the Royal Horticultural Society (RHS) has announced the launch of two brand-new collections of limited edition art pottery from valued RHS licensing partner Moorcroft, a renowned producer of heritage art pottery and a leading name in the world of ceramic design. One collection is inspired by the…

Art & Design

Artist Steve Kaufman brings pop art into children’s merchandise

May 21, 2018 LC TEAMArt Licensing, Becker Associates, kids collection, merchandising, Steve Kaufman

Reading Time: < 1 minutes Post Views: 5,119 Steve Kaufman Art Licensing has partnered with American Pop Art with Becker Associates to license Kaufman’s work for children’s toys and other consumer goods. The collaboration presents an opportunity for children to discover the fun and creative essence of Kaufman’s artwork. Becker Associates will have access to Kaufman’s entire portfolio and will work with a variety of partners to create customized, child-friendly merchandises so kids can connect with some of their favorite characters. Also known as SAK, Kaufman was a pop artist who pioneered the Neo-Pop art…

Art & Design

#LCExcl – Art scenario, market dynamics and more: Tete-A-Tete with curator Jasmine Shah Varma

March 19, 2018November 11, 2021 LC TEAMArt, Art Licensing, Curator, India, Indian Colours, Jasmine Shah Varma

Reading Time: 4 minutes Post Views: 3,435 (Image Courtesy: Facebook) “Respect art and artists to take forward art licensing in India,” says Jasmine Shah Varma, Indian art curator, and founder of Indian Colours, who believes India has a growing and diverse art scenario. In an exclusive interview with the Licensing Corner, Jasmine talks about curating and the current art scenario in India. From a former journalist to the founder of the Indian colours, describe your journey so far. I specialized in writing about contemporary Indian art for mainstream newspapers which was the start of…

Art & Design Brand & Lifestyle Know-How

FREAKY FRIDAY – From Paintcollar to Souled Store: These startups have taken merchandising, art licensing to different level

March 16, 2018November 11, 2021 LC TEAMArt Licensing, Entrepreneur, India, Paintcollar, Redesyn, Startups, The Souled Store, Zwende1 Comment

Reading Time: 5 minutes Post Views: 7,260 From customization to merchandising, E-commerce in India has changed the way, something that was unthinkable years ago. Fashion is the highest margin category in e-commerce, with most online marketplaces reporting that first-time customers often prefer to make fashion or mobile phone purchases. In fact, this category has given rise to a bunch of startups in the last few years. Love Khaleesi from the Games of Thrones? Or still stuck in Harry Potter or FRIENDS? Want to showcase it on your quirky t-shirts or recently bought iPhone? Don’t…

Art & Design

Jewel Branding signs artist Jessi Raulet’s EttaVee for art licensing

March 16, 2018 LC TEAMArt Licensing, EttaVee, Jessi Raulet, Jewel Branding & Licensing

Reading Time: 2 minutes Post Views: 4,429 (Image Courtesy: Official Website) Artist and social media influencer Jessi Raulet has tapped Jewel Branding & Licensing to extend her brand ‘EttaVee’ through licensing. According to a report in the License mag, the brand will now work to expand EttaVee’s hand-painted designs into categories such as apparel, fashion accessories, cosmetics, stationery, calendars, greeting cards, gift, tabletop, publishing, home textiles, wall decor and luggage. (Image Courtesy: Official Website) “Jessi’s artwork is so stunning, it’s no surprise how quickly the world has taken notice. She’s built an audience that…

Art & Design Know-How

FREAKY FRIDAY: Art Licensing 101 – Understanding the basics of an artist’s income

March 9, 2018March 9, 2018 LC TEAMArt Licensing, Artworks, Basics, Freaky Friday, India, Painter1 Comment

Reading Time: 5 minutes Post Views: 3,435 Licensing is a billion-dollar industry and ‘Art Licensing’ only makes up 10 percent of all licensing. Art licensing is growing every day with a variety of products focused on brands, and identifiable artists being collected by name and style. However, when artists first learn about the concept of art licensing, they are full of questions. They want to understand what it is, how it works, and if it is for them. Artists understand the language of brush strokes, and it’s a very daunting task to become legal…

Know-How Publication Licensing

Freaky Friday – The Craze of Adult Coloring Books and Art licensing

November 18, 2016November 11, 2021 CorrespondentAdult Coloring Books, Animal Kingdom, Art Licensing, Bagh-e-Bahar- A Mughal Garden, Devdutt Patnaik, India, Jaya: An Illustrated Retelling of the Mahabharata, Johanna Basford, Licensing, Penguin India, Secret Gardens, The Mindfulness Colouring Book

Reading Time: 3 minutes Post Views: 4,061 Adult Coloring Book Craze is making a Splash in Licensing Industry and we tell about 5 adult coloring books you must try once! You can never be too old to learn and explore new things. Adult coloring books are the new craze among the grown-ups. The new adult coloring books are fun, engaging and even help you relieve stress. The publishing industry is seeing a rather new demand for the adult coloring books. The roots of the adult coloring book craze are not very deep. In 2013…

Know-How

Genres of Licensing

September 12, 2016November 12, 2016 #ThatLicensedMerchGirlAbout Licensing, Accessories Licensing, Apparels, Art Licensing, Brand Licensing, Celebrity Licensing, Character Licensing, Corporate Trademark, Designer Labels, Entertainment Licensing, Event Licensing, fashion licensing, Food Licensing, Genres of Licensing, Institutional Licensing, Movie Licensing, Music Licensing, Personality Licensing, Publication Licensing, Sports Licensing, TV, Types of Licensing

Reading Time: 5 minutes Post Views: 4,699 ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these…