Moorcroft Art & Design 

NEW RHS GARDEN INSPIRES BEAUTIFUL ART POTTERY COLLECTIONS

RHS and Moorcroft celebrate the opening of RHS Garden Bridgewater with new designs NEW RHS GARDEN INSPIRES BEAUTIFUL ART POTTERY COLLECTIONS RHS Garden Bridgewater, the Royal Horticultural Society’s fifth Garden opened on 18th May and, as part of the celebrations, the Royal Horticultural Society (RHS) has announced the launch of two brand-new collections of limited edition art pottery from valued RHS licensing partner Moorcroft, a renowned producer of heritage art pottery and a leading name in the world of ceramic design. One collection is inspired by the new garden itself.…

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Art & Design 

Artist Steve Kaufman brings pop art into children’s merchandise

Steve Kaufman Art Licensing has partnered with American Pop Art with Becker Associates to license Kaufman’s work for children’s toys and other consumer goods. The collaboration presents an opportunity for children to discover the fun and creative essence of Kaufman’s artwork. Becker Associates will have access to Kaufman’s entire portfolio and will work with a variety of partners to create customized, child-friendly merchandises so kids can connect with some of their favorite characters. Also known as SAK, Kaufman was a pop artist who pioneered the Neo-Pop art movement and worked…

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Art & Design 

#LCExcl – Art scenario, market dynamics and more: Tete-A-Tete with curator Jasmine Shah Varma

(Image Courtesy: Facebook) “Respect art and artists to take forward art licensing in India,” says Jasmine Shah Varma, Indian art curator, and founder of Indian Colours, who believes India has a growing and diverse art scenario. In an exclusive interview with the Licensing Corner, Jasmine talks about curating and the current art scenario in India. From a former journalist to the founder of the Indian colours, describe your journey so far. I specialized in writing about contemporary Indian art for mainstream newspapers which was the start of my long association…

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Art & Design Brand & Lifestyle Know-How 

FREAKY FRIDAY – From Paintcollar to Souled Store: These startups have taken merchandising, art licensing to different level

From customization to merchandising, E-commerce in India has changed the way, something that was unthinkable years ago. Fashion is the highest margin category in e-commerce, with most online marketplaces reporting that first-time customers often prefer to make fashion or mobile phone purchases. In fact, this category has given rise to a bunch of startups in the last few years. Love Khaleesi from the Games of Thrones? Or still stuck in Harry Potter or FRIENDS? Want to showcase it on your quirky t-shirts or recently bought iPhone? Don’t worry! These startups…

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Art & Design 

Jewel Branding signs artist Jessi Raulet’s EttaVee for art licensing

(Image Courtesy: Official Website) Artist and social media influencer Jessi Raulet has tapped Jewel Branding & Licensing to extend her brand ‘EttaVee’ through licensing. According to a report in the License mag, the brand will now work to expand EttaVee’s hand-painted designs into categories such as apparel, fashion accessories, cosmetics, stationery, calendars, greeting cards, gift, tabletop, publishing, home textiles, wall decor and luggage. (Image Courtesy: Official Website) “Jessi’s artwork is so stunning, it’s no surprise how quickly the world has taken notice. She’s built an audience that adores her vibrant…

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Art & Design Know-How 

FREAKY FRIDAY: Art Licensing 101 – Understanding the basics of an artist’s income

Licensing is a billion-dollar industry and ‘Art Licensing’ only makes up 10 percent of all licensing. Art licensing is growing every day with a variety of products focused on brands, and identifiable artists being collected by name and style. However, when artists first learn about the concept of art licensing, they are full of questions.  They want to understand what it is, how it works, and if it is for them. Artists understand the language of brush strokes, and it’s a very daunting task to become legal advisor at the…

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Know-How Publication Licensing 

Freaky Friday – The Craze of Adult Coloring Books and Art licensing

Adult Coloring Book Craze is making a Splash in Licensing Industry and we tell about 5 adult coloring books you must try once! You can never be too old to learn and explore new things. Adult coloring books are the new craze among the grown-ups. The new adult coloring books are fun, engaging and even help you relieve stress. The publishing industry is seeing a rather new demand for the adult coloring books. The roots of the adult coloring book craze are not very deep. In 2013 Scottish-born author and…

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Know-How 

Genres of Licensing

ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements. GENRES OF…

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