Entertainment Licensing 

ICICI joins hand with Arka Mediaworks to introduce customized Bahubali debit cards

Reading Time: < 1 minute Post Views: 2,770 Betting big on the shoulder of the magnum opus Baahubali, the ICICI bank has joined hands with the Arka Mediaworks to introduce customized Baahubali debit cards for the ardent admirers of the film. As part of the ‘Expressions debit cards’, the collection includes eight samples including the scenes from movie as well as design elements. The news was shared at social media platform by the official social media handle of the bank. The post reads, “Love #Baahubali 2? Choose your favourite #Baahubali design & personalise it on…

Read More
Merchandise Licensing Movie Licensing 

As box-office collections of Bahubali shoot up, mechandisers make merry

Reading Time: 2 minutes Post Views: 4,162   It has never happened in the annals of Indian film history that a film has been breaking record after record day after day at the box-office in only its fourth day of release. While  on one side, Arka Mediaworks’ Bahubali has been plundering the box-office not only in India but also overseas, merchandisers all across the country look immensely happy with interested people thronging Malls and stores to grab merchandises associated with the film on the other. It is said that Brands have worked with the…

Read More
Accessories Licensing Movie Licensing 

‘Baahubali’ Forays into Licensing with ‘Black White Orange’

Reading Time: 2 minutes Post Views: 4,777 The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue Black White Orange Brands Pvt. Ltd, the young licensing and merchandising solutions agency, has been appointed as the Global Licensing Agent by Arka Mediaworks Entertainment LLP for their National Award winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017. With an aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of…

Read More
%d bloggers like this: