Brand & Lifestyle Brand Licensing 

Argos launches first range of road bikes, deal brokered by three60brand

Reading Time: < 1 minute Post Views: 2,900 Argos launched their first range of road bikes, which are designed by cyclists, for cyclists. A new and exclusive collaboration between the UK’s leading road cycling publications Cycling Plus and largest digital platform BikeRadar launched earlier this month at Argos. The unique partnership, developed and managed by specialist brand extension and licensing agency three60brands to create a range of three industry-leading road bikes under the Argos owned ‘Challenge’ brand. The bikes were designed from scratch, utilizing some of the most experienced road bike testers in the UK.…

Read More
Event News 

Toy Retailer of the Year Awards on January 23

Reading Time: < 1 minute Post Views: 3,312 The British Toy & Hobby Association has disclosed the finalists of this year’s Toy Retailer of the Year Awards. This year’s awards winners will be announced during the annual Toy Industry Awards that would take place on January 23, 2018 at London’s Olympia. The gala event, which takes place on the first evening of Toy Fair, has been organised by the BTHA with the Toy Retailers Association that will also present the Toy and Supplier Awards 2017 during event. This year’s are: Independent Toy Retailer of the…

Read More
Toy Licensing 

Argos kicks off 14-day shopping bonanza

Reading Time: < 1 minute Post Views: 2,005 Argos has started off a 14-day shopping bonanza with discounts available across a raft of lines including big name licensed toys. The retailer’s event that began on November 15 and will run through Black Friday that falls on November 24 will end on Cyber Monday, November 27. While deals remain a closely guarded secret until they break, the retailer has promised ‘sizeable discounts’ on over 60,000 products across a range of toys, homewares and electricals. Toy offers currently include up to half price on some lines. Licensed…

Read More
Toy Licensing 

Argos launches toy booklet that shows its half term offers

Reading Time: < 1 minute Post Views: 2,305 Argos has launched a dedicated toy booklet that outlines its half term offers including several key licensed lines and exclusives. Names of top brands including My Little Pony, PAW Patrol, Barbie, PJ Masks, Peppa Pig and WWE among others are all included in the booklet. Besides, the retailer is continuing to underline its position in the toy sector as Christmas approaches. Lines exclusive to the retailer include a PAW Patrol Racer Gift Set, Advent Calendar, Jumbo Plush of Skye and Marshall and PAW Patrol Mission Chase (including…

Read More
Toy Licensing 

Argos comes up with Top Toy Predications list of the year

Reading Time: < 1 minute Post Views: 1,660 U.K. retailer Argos has come up with its 2017 Top Toy Predications list. Of this, half of them are playthings from licensed brands like Paw Patrol, PJ Masks, Cars 3 among many others. Besides, Argos polled more than 1,000 parents of children ages 16 and under about their plans for this year’s Christmas. “This year’s top toys list is a fantastic blend, as toymakers evolve childhood favorites alongside the introduction of newer and more technology-led gifts,” says Linzi Walker, chief toy buyer, Argos. “Popular on-screen toys are also set…

Read More
TV Series Licensing 

Cartoon Network introduces Powerpuff Girls Story Maker app

Reading Time: < 1 minute Post Views: 6,288 With the introduction of the Powerpuff Girls Story Maker app, Cartoon Network has brought the new-look Powerpuff Girls to a new generation of fans. The app launches across the UK and EMEA today on iOS and Google Play and is now free for fans to download. Allowing kids and parents to tell their own stories based on the popular crime fighting trio of Blossom, Bubbles and Buttercup, the new app encourages fans to create and animate their own scenes. Then the kids can choose to record their…

Read More
%d bloggers like this: