Argos launches first range of road bikes, deal brokered by three60brand
Reading Time: < 1 minute Post Views: 3,072 Argos launched their first range of road bikes, which are designed by cyclists, for cyclists. A new and exclusive collaboration between the UK’s leading road cycling publications Cycling Plus and largest digital platform BikeRadar launched earlier this month at Argos. The unique partnership, developed and managed by specialist brand extension and licensing agency three60brands to create a range of three industry-leading road bikes under the Argos owned ‘Challenge’ brand. The bikes were designed from scratch, utilizing some of the most experienced road bike testers in the UK.…
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