Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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Fashion Licensing 

Walmart, Ellen DeGeneres join hands to launch women’s fashion line

Comedian and talk show host Ellen DeGeneres to launch a women’s clothing line at Walmart, according to a Reuters report. Titled as EV1, the collection will feature nearly 60 items, ranging from denim, tees bearing Ellen quotes, accessories and footwear. All the fashion products will be priced at USD 30 or less, with new items updating seasonally. The multiyear deal is set to take effect on September 10, when the line will debut in over 2,300 Walmart stores and on Walmart.com. The move is the latest attempt to foray into…

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