Character Character Licensing 

Doraemon lures kids with ‘Me Time With Doraemon’ campaign

Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass free. The pass aloowed family and kids to meet Doraemon and play special games organised at the event. The 3 day activity saw a lot of footfalls and excitement from kids to meet Doraemon.

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Merchandise Licensing 

Animation International to represent Purple Turtle in India!

In what could be termed as good news for cartoon lovers, Animation International India has got the licensing and merchandising rights of leading pre-school and home-grown IP, Purple Turtle. Purple Turtle is now officially available for licensing and merchandising. Sharing an image, the company took to the social networking sites for the announcement. Recently, Animation International also bagged the official license for comic legend Charlie Chaplin. Animation International Limited, one of the most renowned and respected names in content licensing and syndication industry across Asia has been active for the…

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Character & Entertainment 

AI Licensing India launches ‘Xperium’ for elevated customer experiences

Mumbai-based AI Licensing India has added a new business unit to its portfolio called Xperium, with an aim to create elevated customer experiences. For the past four decades, Animation International (AI) holds the exclusive licensing and merchandising rights for Doraemon in Asia and the Middle East. The Indian licensing industry saw the first Doraemon Licensee Expo hosted at The Lalit, Mumbai on August 3. With an array of products ranging from chocolates to watches, plush toys, to feeding bottles, Doraemon is a popular toon companion for kids. In addition to…

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Character Licensing Food Licensing 

Mad Over Donuts releases limited-edition Doraemon Donuts

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift. Animation International Ltd is the licensor for ‘Doraemon’ in India. Recently, AI hosted the first Doraemon Licensee Expo at The Lalit, Mumbai on August 3 with an array of products ranging from chocolates to watches, plush toys, to feeding bottles. Sharing a teaser, MOD…

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Character Licensing Merchandise Licensing 

Animation International to represent Charlie Chaplin merchandises officially!

In what could be termed as good news for comic lovers, Animation International India has got the licensing and merchandising rights of comic legend Charlie Chaplin. “Chaplin is a dream come true for our team. We have all grown up seeing him, loving him and wanting a piece of him. Now that chance has come for us to not just create some innovative merchandise around Chaplin, but also to share it with his fans,” Nitin Kalra, Director, Animation International India, said in a statement. Charlie Chaplin is now officially available…

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