Toy Licensing 

11-year Chilean girl Luciana Vega is American Girl’s girl of the year

Mattel’s premium brand American Girl has been trying strategies to inspire young females round the year. Continuing its strategy of introducing diverse, inspiring young female characters, Mattel’s premium brand American Girl has revealed that its 2018 Girl of the Year is a 11-year-old girl called Luciana Vega, a creative, confident aspiring astronaut of Chilean descent who dreams of being the first person to go to Mars. Launched on January 1 at North American retail, the 18-inch Luciana doll features a range of STEM-inspired outfits that reflect the character’s Space Camp…

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Brand Licensing Character Licensing Entertainment Licensing Toys & Games 

Taylor Guitars teams up with American girl to develop life-size acoustic guitar

  Taylor Guitars has teamed up with American Girl to develop a life-size Taylor GS Mini acoustic guitar based on American Girl’s character Tenney Grant. To support the project and musical development in girls and boys, Taylor Guitars will donate $100 for every American Girl GS Mini guitar sold to charity partner Notes for Notes. Kids will get the chance to play their own tunes with the American Girl GS Mini acoustic guitar that features custom-decorated artwork. Tim O’Brien, VP of marketing of Taylor Guitars said, “Music is powerful, especially in the…

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