Alibaba Group launches first global advertising campaign for upcoming Olympic Winter Games
Reading Time: 2 minutes Post Views: 4,350 Alibaba Group has launched its first global advertising campaign for the upcoming Olympic Winter Games in South Korea. The campaign titled ‘To the Greatness of Small’ features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world and how the underdog can achieve great things. The cornerstone ‘manifesto’ commercial, is an ode to the power of small, showing that every action, regardless of size, has the ability to make a great difference. The spot features a pint-sized hockey player…
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