Promotional Licensing 

Alibaba Group launches first global advertising campaign for upcoming Olympic Winter Games

Reading Time: 2 minutes Post Views: 4,072 Alibaba Group has launched its first global advertising campaign for the upcoming Olympic Winter Games in South Korea. The campaign titled ‘To the Greatness of Small’ features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world and how the underdog can achieve great things. The cornerstone ‘manifesto’ commercial, is an ode to the power of small, showing that every action, regardless of size, has the ability to make a great difference. The spot features a pint-sized hockey player…

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Food & Drink 

PepsiCo joins forces with Alibaba in China

Reading Time: 2 minutes Post Views: 6,304 To further enhance its portfolio of brands in China, PepsiCo has joined forces with the Alibaba Group . By way of the agreement, PepsiCo will leverage Alibaba’s data to introduce new marketing initiatives, customized products and integrated omni-channel solutions. Other that this, PepsiCo is planning to expand its reach in rural China by leveraging the distribution channels through Alibaba’s Rural Taobao programme. The partnership is also built upon the existing success between PepsiCo and Alibaba in their e-commerce partnership. “Developing our e-commerce business is one of PepsiCo’s strategic priorities,”…

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Toy Licensing Toys & Games 

Mattel expands toy partnership with Alibaba

Reading Time: 2 minutes Post Views: 2,823 Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace Tmall.com to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters. “Play has a tremendous…

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Brand Licensing 

IOC and Alibaba Strikes Historic Long-term Partnership

Reading Time: 2 minutes Post Views: 4,251 The International Olympic Committee (IOC) and Alibaba founder Jack Ma announced on Thursday a partnership in which the organisers of the Olympic Games will rely on the Chinese e-commerce titan for a digital upgrade. The partnership was announced at the World Economic Forum in Davos, Switzerland, by Ma and IOC President Thomas Bach, who said the plan would give the Olympics a more modern face that would carry the IOC “into the digital age”. Thomas Bach, President of the IOC, said: “In this new digital world, Alibaba…

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