Celebrity Retail 

TBZ-The Original partners with ‘Kalank’ as official jewellery partner for ‘collection K’

Reading Time: < 1 minute Post Views: 2,713 TBZ-The Original, a brand that is coveted for its promise of innovative designs, exemplary quality of workmanship and trust that spans over 154 years partnered with Dharma Productions’ magnum opus movie – ‘Kalank’ as the‘Exclusive Jewellery Partner’. A royal touch for the reigning hand by TBZ – The Original’s ‘Collection K’ hand crafted for the movie Kalank. The craftsmen have spent the better half of a year researching and crafting jewellery for the regalia of the movie Kalank. TBZ – The Original unveils “Collection K” researched through its…

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Celebrity Corporate Brand 

Nokia phones announces Alia Bhatt as the brand ambassador

Reading Time: < 1 minute Post Views: 2,659 HMD Global, Nokia phones announced Alia Bhatt as the face of Nokia phones in India. Bhatt connects strongly with today’s generation of Indians who are multi-dimensional, multi-faceted and multi-achievers. Her success and her personality, therefore, make her align perfectly with Nokia phones and with HMD-Global, itself a young, entrepreneurial brand, the official statement said. Announcing the association, Ajey Mehta, Vice President, and Country Head – India, HMD Global, said, “We are really excited to have Alia Bhatt as the face of Nokia phones. She is one of the…

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Celebrity Corporate Brand 

From Alia to Madhavan: Here are some of the brand endorsements in recent times

Reading Time: 2 minutes Post Views: 3,615 Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Take a look at some of the brand endorsements in past weeks: EliteMatrimony ropes in R Madhavan as its brand ambassador: Premium matchmaking service EliteMatrimony ropes in R Madhavan as its brand ambassador. Elaborating on his association, actor Madhavan, said “I feel finding a life partner that matches one’s…

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Celebrity Corporate Brand TV & Films 

Star Plus dons new look, ropes in Alia Bhatt as the face of brand identity

Reading Time: 2 minutes Post Views: 2,926 Star Plus, a leading Indian general entertainment channel, gets a fresh look and identity with a new logo and a variety of exciting new shows. Star has roped in Bollywood actress Alia Bhatt as the face of the new brand identity. The new logo is red in colour and has the trademark swoosh in golden. A new signature tune for the channel is composed by Oscar winner A.R. Rahman. Sung by Sunidhi Chauhan and Chandni RMW, the song has been composed by Ram Sampath and written by…

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Celebrity Corporate Brand 

Parle Agro unveils #TheFrootiLife campaigns featuring Alia Bhatt, Allu Arjun

Reading Time: 2 minutes Post Views: 4,379 Parle Agro, announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy with various initiatives specifically targeted towards different regions across the country. The campaign will feature two separate commercials — one featuring Bollywood’s Highway Girl Alia Bhatt and the second with Tollywood superstar Allu Arjun. With Allu Arjun, Frooti will be unveiling a region specific commercial specially catering to South India for the very first time. Watch the commercial here: The largest Indian beverage manufacturer prepares to achieve higher…

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Apparel Licensing Celebrity Fashion & Accessories 

International Women’s Day: Here’s how these celebrities bring Indian fashion brands

Reading Time: 4 minutes Post Views: 3,398 Fashion is instant language. Well, who else can talk fashion better than the celebrities do? Fashion are indeed inseparable and it was only time that the markets would realize the business potential of this heady mix, ushering the evolution of “Celebrity Fashion Brands”. Not lagging behind the west, Bollywood industry have started expanding their portfolio of acting and producing films to launching their own line of clothing and accessories. On the occasion of International Women’s Day, here’s a list of women celebrities who have started their entrepreneurial…

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Entertainment Licensing 

Netflix and Red Chillies Entertainment signs 3 year content deal

Reading Time: 2 minutes Post Views: 4,536 Global streaming giant, Netflix has struck a long-term relationship with Bollywood megastar Shah Rukh Khan’s production house Red Chillies Entertainment. Netflix subscribers will have access to more than 30 Red Chillies library titles and any new film produced by the company in the next three years. First up will be “Dear Zindagi”, starring Khan and Alia Bhatt that released theatrically Nov. 25, followed by box office hits “Happy New Year,” “Dilwale” and “Om Shanti Om.” The deal was announced only a day after Netflix’s streaming rival unveiled…

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Character & Entertainment E-Commerce Movie Licensing Retail 

Red Chillies partners with Furlenco for Dear Zindagi

Reading Time: 2 minutes Post Views: 4,617 Red Chillies Entertainment and Online furniture Rental Company, Furlenco collaborate for the movie ‘Dear Zindagi’ starring Shah Rukh Khan and Alia Bhatt. Furlenco and Red Chillies have launched a TVC as part of the association which promotes the message of ‘Living your life to the fullest and loving it’. As part of the campaign, Furlenco will also create an exclusive ‘Dear Zindagi’ store online for its customers to rent the furniture featured in the Bollywood movie. Fans will get a chance to meet Alia Bhatt, besides winning exclusive movie…

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