Merchandise Licensing 

Adlabs Imagica announces exclusive partnership with Mattel Toys

Reading Time: 2 minutes Post Views: 5,331 Ahead of the festival season, Adlabs Imagica theme park announced an exclusive partnership with the world’s best- selling toy brand, Mattel, to offer Hot Wheels. Under this exclusive partnership, the country’s first theme park will rebrand its flagship rides – Nitro and Happy Wheels – as Hot Wheels Nitro and Hot Wheels Driving School, the company said. Nitro claims to be the biggest and wildest floorless roller coaster in the country with a 2,800-feet track at a height of 132 feet, while Happy Wheels attempts to inculcate…

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Character & Entertainment Character Licensing Merchandise Licensing 

Adlabs Imagica to set up theme park in Amaravati

Reading Time: 2 minutes Post Views: 4,537 Adlabs Imagica is all geared up to set up a theme park in new Andhra Pradesh capital Amaravati in the joint venture with local partner Riverbay Resort. According to a PTI report, Adlabs and Riverbay Resort have signed an agreement to set up the entertainment park in Amaravati. Adlabs joint chief executive Dhimant Bakshi told PTI that the company will have no equity investment in the project, which will be “developed in a public-private partnership model as Riverbay has entered into a PPP with the state authority…

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