Apparel Licensing Celebrity Licensing 

Jessica Biel launches athleisure collection with Gaiam

Reading Time: 2 minutes Post Views: 3,685 Golden Globe and Emmy award nominated actress, producer, and activist, Jessica Biel has debuted her first capsule collection with yoga, fitness, and wellness brand Gaiam, a division of Sequential Brands Group. The brand revealed the collection at The One Hotel Brooklyn Bridge in New York City. The event marked the first celebrity-created line for Gaiam as part of a multi-year partnership with Biel. “It has been a pleasure working with Jessica. She has been a true collaborator; thoughtfully co-designing the capsule collection with a keen focus on…

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Apparel Licensing Celebrity Licensing 

Tiger Shroff launches active wear brand ‘PROWL’

Reading Time: < 1 minute Post Views: 7,345 Joining the celebrity bandwagon, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand PROWL, in association with Mojostar on September 10. The wide range of products includes T-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear starting at Rs 999. PROWL will target young consumers between 18 and 25 years of age and will offer activewear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later. T-Series also released featuring the actor titled…

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