Accessories Licensing Fashion Licensing 

Karl Lagerfeld announces watch licensing deal with Swarovski

Reading Time: 2 minutes Post Views: 2,794 Karl Lagerfeld has announced a new watch licensing deal with Swarovski. The ready-to-wear brand has entrusted its watch collection to Fossil since 2011 but, from autumn/winter 2019, the Austrian crystal company will take over. The duo has announced a joint move into watchmaking and announced multi-year licensing agreement that allows Lagerfeld’s team and the Swarovski Group to create a new collection of men’s and women’s timepieces, according to a report in the WWD. Labeled as “accessible luxury,”, the products will blend resolute modern aesthetics with classic sensibilities.…

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Accessories Licensing Toy Licensing 

DC launches Super Hero Girls Stationery line

Reading Time: 2 minutes Post Views: 3,160 Pyramid International and Warner Bros. Consumer Products, on behalf of DC Entertainment, has launched the UK’s first stationery range for DC Super Hero Girls. The all-new universe features iconic DC female Super Heroes including Wonder Woman, Supergirl and Batgirl to inspire girls to be smart, courageous and empowered to be and everyday Super Hero. Designed with girls aged 6-12 years in mind, Pyramid’s range of licensed DC Super Hero Girls stationery features high quality, colourful notebooks in a variety of sizes including A4, A5 and A6. Plus,…

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Fashion & Accessories Fashion Licensing 

Korean Beauty Brand launches Labiotte Chateau Wine Lipstick 

Reading Time: < 1 minute Post Views: 2,541 Is it a wine bottle or is it a lipstick? Maybe both! A Korean beauty brand has designed the product of countless women’s dreams, by way of a range of lipsticks, balms and glosses actually infused with real wine. The Labiotte Chateau Wine Lipstick Fitting collection is exactly how it sounds – a wine-bottle-shaped lipstick line with actual wine extract inside it. The lipsticks come in various wine shades with clever names such as “Cabernet Red” and “Malbec Burgundy,” and are said to smell like berries. Each Labiotte product…

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Hello Kitty and Silver Spoon Attire partner for new range of accessories

Reading Time: < 1 minute Post Views: 2,956 Sanrio’s Hello Kitty and Silver Spoon Attire have teamed up for a new range of limited edition accessories. Taking the inspiration form the iconic cartoon character ‘Hello Kitty’ and the street couture style, they have married two worlds with Hello Kitty x Silver Spoon Attire Came to Play 2016. Daisy Lowe, British model and fashion icon, celebrated the launch by hosting a dinner at Shochu Lounge in London on 28 November, 2016. “The collection is a dream come true. As a child I had a shrine to…

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Accessories Licensing Celebrity Licensing Fashion & Accessories 

Mariah Carey launches second make-up collaboration with MAC

Reading Time: < 1 minute Post Views: 2,389 With the holidays in time and ‘All I want is you’ song to be set on loop, Mariah Carey has announced her second cosmetic collaboration with MAC that doesn’t skimp on glitter or festive cheer. Boasting 23 pieces, the line stars lipstick, lipglass, eye shadow, lip pencil, liquid eye liner, lashes, loose powder, powder blush and glittery brushes. Carey’s items are named after hit songs including the likes of Touch My Body, which is the name of the body powder. Plus, she has also paid homage to…

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Know-How 

Genres of Licensing

Reading Time: 5 minutes Post Views: 3,913 ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these…

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Accessories Licensing Fashion Licensing 

Apple partners with Hermes for new Apple Watch Hermès bands

Reading Time: < 1 minute Post Views: 3,550 Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate Hermès’ signature palette alongside a series of bold new colors With a design process driven entirely by a shared ambition for ultimate beauty and utility, the collection pairs Apple Watch Series 2 with finely handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the iconic Clipper, Cape Cod and Espace Hermès models. Apple Watch Hermès is the ultimate tool for modern living, a product of elegant,…

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Accessories Licensing Celebrity Licensing 

Freak Friday – 5 Bollywood Celebrities who entered the licensing biz

Reading Time: 3 minutes Post Views: 2,704 The trend of celebrities floating their own brands of consumer products is picking up in India as licensing gains pace in the country. The power and pull of the Bollywood superstars is what makes licensing products successful. Many Bollywood star see licensing as way to launch their new line of products and connect to fans but it will make a huge success once celebrities see this as a way of making substantial money as well. For now, it is the licensee which is learning that a famous…

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