Merchandise Licensing 

Here’s how Hot Wheels celebrates its 50th Anniversary

Reading Time: 2 minutes Post Views: 2,538 Hot Wheels, from the house of Mattel, celebrates its 50th anniversary on Friday. Mattel has taken five of the originals and has reproduced them. The General Manager and Senior Vice President of Hot Wheels Chris Down called them as “fan favorites” They include the ’67 Camaro, Custom ’67 Mustang, ’68 Cougar, ’67 Hemi Barracuda, and Volkswagen Beetle. Each car is die-cast metal with the signature “Spectraflame” candy metallic paint, redline tires, and packaging like the originals. Check it out here: The cars go on sale from May…

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Toys & Games 

To mark 50th anniversary, Hot Wheels launches special-edition cars

Reading Time: < 1 minute Post Views: 3,185 To celebrate 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand-new Black & Gold and Zamac collections. The new exclusive edition celebrates the anniversary theme with matte ‘black and gold deco on each vehicle. These designs featured in both collections will add more shine and glamour to the Hot Wheels collection. The new jaw-dropping line is priced at Rs 1,899. They took to the official Twitter and wrote, “Get ready for the ultimate custom car show! The search for the…

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Toy Licensing 

CBS Consumer Products and The Wish Factory to launch Star Trek Kawaii Cubes

Reading Time: < 1 minute Post Views: 2,434 The Wish Factory to be Star Trek: The Original Series’ licensing partner The Wish Factory has signed a deal with CBS Consumer Products to manufacture an exclusive line of Kawaii Cubes for Star Trek: The Original Series. The plush and vinyl line of Kawaii Cubes will span collectable, stackable plush in multiple sizes and Kawaii Cubes Pozers and Nesterz. “Since Kawaii Cubes hit stores in March, they have quickly become the hottest new stackable and collectables now available in over 20 countries worldwide,” said Scott Bachrach, president of…

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