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Star Plus dons new look, ropes in Alia Bhatt as the face of brand identity

Star Plus, a leading Indian general entertainment channel, gets a fresh look and identity with a new logo and a variety of exciting new shows.

Star has roped in Bollywood actress Alia Bhatt as the face of the new brand identity. The new logo is red in colour and has the trademark swoosh in golden. A new signature tune for the channel is composed by Oscar winner A.R. Rahman.

Sung by Sunidhi Chauhan and Chandni RMW, the song has been composed by Ram Sampath and written by lyricist Swanand Kirkire.

“What convinced me to associate with the channel is the similarity the brand and I share. We both give a lot of importance to our families, friends and relationships and understand their importance,” Alia said in a statement.

Alia took to the Twitter and share the video with the caption, “Nayi nayi kahaniyaan jin mein hai kuchh Baat Nayi #RishtaWahiBaatNayi @StarPlus.” Watch Star Plus’ new look video here:

Donning a new avatar, the channel will offer a wide variety of content across genres such as Dil Hai Hindustani Season2, Qayamat Ki Raat and Sabse Smart Kaun among others.

Rahman, who has composed the signature tune, said: “While composing the sound identity, I kept in mind the need to create something memorable, inventive and which gives a sense of warmth.”

Speaking about the transition, Sanjay Gupta, Star India Managing Director said: “We are once again creating a new world of entertainment for today’s young and aspirational India – offering a diverse range of characters and unconventional stories that will spark a new conversation in society.”

Reflecting today’s young contemporary India, the channel’s new look has a new brand promise of ‘Rishta Wahi Baat Nayi’.

On the professional front, Alia was last seen in Raazi alongside Vicky Kaushal, which got phenomenal response at the box office. Currently, she is shooting with alleged beau Ranbir Kapoor for Ayan Mukherjee’s Brahmastra alongside Amitabh Bachchan.


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