Staples, Inc has announced that it will be expanding its brand into a range of solutions-oriented services and products via licensing agreements
The first agreement is with GRM for Staples Records and Cloud Management, a new solution designed to help businesses of any size store and manage records, with a focus on security and compliance.
Under Staples’s new licensing program, companies will now be able to license the trusted Staples trademark to launch Staples-branded offerings across a wide range of products and services.
The licensing program will also help Staples provide additional business solutions to its customers.
“Staples is an iconic brand which businesses have come to recognize and trust as a leading provider of products and services,” said Frank Bifulco, executive vice president, global marketing, Staples, Inc. “By working with other innovative companies offering business solutions we’re able to extend that brand to other product areas and introduce our customers to a whole new set of offerings.”
Staples Records and Cloud Management is available now from GRM Document Management, a leader in records management that was selected by Staples to develop and market the new service.
Avner Schneur, president and CEO of GRM Document Management, said, “GRM has an excellent track record of helping customers implement records management solutions.”
“By offering these services under the Staples brand, we can reach even more customers and help them with critical business issues that go well beyond just document storage. Staples Records and Cloud Management is exactly what they need to securely organize, maintain and manage their records, and the Staples name means that together we have the opportunity to speak to a broad audience of loyal customers to help them make more happen for their businesses.”
