Sony Pictures Consumer Products has unveiled the studio’s first faith-based consumer products in support of the new animated film The Star in theatres this Friday.
Sony Pictures Animation’s The Star follows a small, but brave, donkey named Bo who yearns for a life beyond his daily grind at the village mill. One day he finds the courage to break free and finally goes on the adventure of his dreams. Along the way, he meets Ruth, a loveable sheep who has lost her flock, and Dave, a dove with lofty aspirations, as well as three wisecracking camels and several eccentric stable animals.
The new consumer products programme will be led by Dandee International which has signed on as the official supplier of the programme and includes an assortment of plush, stockings, ornaments, décor, melamine sets, figures, nativity sets, wooden blocks and slippers.
Additionally, Simon & Schuster Children’s Books and Phoenix International Publications have been brought on board to release a range of children’s books in a variety of formats. The titles will be available wherever books are sold.
“The Star presented a unique opportunity to develop an exclusive seasonal program,” said Stacey Kerr, senior vice president, global licensing, Sony Pictures Consumer Products. “This program offers both high-quality and family-friendly merchandise that celebrates the season and this film.”
The Star merchandising program is now available exclusively at Walmart and Walmart.com.
