Music label Sony Music has launched its global artist royalty portal — Artist Portal in India to empower artists by giving them easy access to royalty statements online.
Along with detailed insights into worldwide music streams, downloads, video views, charts position and more, the label’s artiste and partners are presented with earnings from across all leading audio and video platforms.
“It is a unique platform that gives artists access to revenue and consumer insights information on their songs,” Shridhar Subramaniam, President India, and the Middle East said in a statement.
In addition, Artist Portal also gives social media analytics to understand consumer interaction and feedback on the song.
Movie producer Mukesh Bhatt said it is a fantastic way of giving producers and artists an immediate access to what they are earning.
“I didn’t think this would ever happen in India, and am happy that Sony Music is setting new benchmarks with this portal,” Mukesh further added.
“This is phenomenal and the transparency is much needed. The tool is simple yet intuitive and is very effective. Kudos to Sony Music for starting this trend”, said Apoorva Mehta, CEO Dharma Productions.
Artist Portal is currently live in 27 countries such as the US, Australia, and China, with over 250 artists and managers. The platform also gives a break up of digital, physical, synch licensing and other revenues.
(With inputs from IANS)
