Smiley has teamed up with retailer Zara for the launch of a new children’s apparel collection.
Having earlier worked together on successful Zara Baby, Zara Woman and Zara Trafaluc ranges, the new deal will see Smiley tap into the kids wear market.
The collection features jersey t-shirts, crew neck jumpers, jogging bottoms and more, all featuring the Smiley World branding.
“After many years of collaborations, we are very happy to still see Smiley growing at Zara,” said Nicolas Loufrani, CEO of Smiley.
Smiley and Zara’s latest range is available online and in stores also.
