Smiley along with Palladium has teamed up with one of the world’s most iconic music festivals ‘The Isle of Wight Festival’ to celebrate the launch of its new collaboration.
“This is a really exciting product launch for us and a fitting stage for it,” commented company marketing director Matt Winton.
“We are extremely proud of the Palladium co-creation and the fact that we have managed to tie this up with another stellar music partner in the Isle of Wight Festival and their amazing 2017 artists,” he added.
The Isle of Wight Festival, with a heritage of 50 years of rock and roll is currently hosting a special backstage activation to present their partnership at this year’s event that started from 8June to conclude on the 11th instant.
This includes an exclusive artist gifting suite backstage, where some of the world’s leading music talent including Arcade Fire, Bastille, David Guetta, Example, Rod Stewart and Run DMC will be the first to get their hands on a pair of these limited edition of Smiley branded Pampa boots that is to launch at retail in the coming weeks.
The key product in the collaboration is the best selling style Pampa, a sneaker inspired high top boot is emblazoned with the world famous Smiley icon in trademark yellow and black.
The shoe also features a host of exciting surprise hidden secret extra features to enhance the festivalgoers experience and add a Smile to those who buy them.
