After a deal that Smiley has inked with leading French supermarket and hypermarket chain Auchan, the latter has created a special catalogue of Smiley products to pay homage to the brand’s 20th anniversary.
The range of cross-category products includes apparel, food, home décor, kitchenware and publishing, from a number of licensees including; Brands & fashion, EMTEC, Gers Equipment, Dragon d’Or, CTI, Giraudi, Sevenday, McCormick, Bonbon Buddies, Internsack, Compagnie Patissiere, Biscuiterie de L’Abbaye, Tendriade, Rolland R+R, L’Abeille and Vittel.
“We are very happy to have the opportunity to celebrate the 20th anniversary of the Smileys with Auchan, commented Smiley CEO Nicolas Loufrani.
“With 4 pages in their catalogue dedicated just to Smiley and with tens of thousands of products bought from 18 licensees across categories such as food, beverages, gifts, home decor and accessories, it is the most ambitious program we have ever developed with a French retail chain, he added.
The promotion will run from the end of March into April 2017 and will also feature a selection of in-store animations, poster campaigns, a microsite and a DIY digital app.
Smiley is a truly unlimited brand, evergreen and unique in that it has influenced musical generations, social movements, popular culture and the pursuits of happiness. For over 40 years, it has shaped the way it shares happiness and expresses itself through iconic and creative products found all over the world.
