Six Flags Entertainment Corporation, the world’s largest theme park company, Riverside Investment Group, an award-winning tourism and real estate developer, and Turner Asia Pacific, announced a new partnership that will bring original, branded experiences to Six Flags parks throughout China.
The first addition would be a thrilling, new Tuzki-branded dark ride, is joining the line-up of world class, record-breaking rides and attractions at Six Flags Zhejiang and Six Flags Chongqing, which are scheduled to open in 2019 and 2020 respectively.
“The Six Flags brand is synonymous with innovative thrills for all ages. We look forward to working with Turner Asia Pacific to create immersive, content-rich attractions throughout our China parks,” said David McKillips, President of Six Flags International Development Company.
In addition to the new ride, both parks will also feature Tuzki theming and new retail locations offering branded merchandise. The Turner-owned rabbit IP is a household name in China, with millions of Tuzki emoticons exchanged through instant messaging apps every day.
Tuzki is a rabbit emoticon created by Momo Wang in 2006. Outlined in black and white, this rabbit is a youth-oriented character made famous by his expressive and amusing body gestures. The Tuzki emoji package is widely used by young adults across various online platforms such as instant messaging platforms, social media and blogs.
Commenting on the association, Ricky Ow, President of Turner Asia Pacific, said, “We are honoured to join forces with these two best-in-class companies to bring memorable, one-of-a-kind entertainment offerings to China. This is the first time that Tuzki’s loyal fans will be able to really experience their favourite emoticon in such a tangible and authentic way. Together with our partners, Six Flags and Riverside Investment Group, we are excited to offer this immersive, new attraction to park guests.”
The agreement between Turner and Riverside Investment Group also allows for other Turner-owned IP from Cartoon Network’s extensive portfolio of characters and shows to be featured inside Six Flags Kids World.
Six Flags is the world’s largest regional theme park company with USD 1.3 billion in revenue and 20 parks across the United States, Mexico and Canada.