Shweta Bachchan Nanda launched her fashion line ‘MXS’ in association with designer Monisha Jaising with much fanfare on September 1.
The duo has created 52 styles which can be worn by people across 15-55 years of age. The collection exemplifies a sense of ease, a mix and match appeal and versatility.
To express his excitement, Abhishek Bachchan took to his Instagram account and wrote, “Style personified! When you do something of your own and by yourself, that’s a huge achievement. Well done Shwetdi for the launch of @mxsworld and congratulations @monishajaising. May MxS be the hugest success. So, so proud of you. Love you. ❤️ #GirlPower #BigSis”
Talking about her style icons, Shweta was quoted from DNA, “Some of my top favourites are Tanya Dubash, Haseena Jethmalani, and Priya Aswani.”
In fact, Navya Naveli became the in-house model for mother Shweta. See Pictures here —
MxS F/ W 2018
Navya Naveli Nanda for MxS
NNN in our “Galileo top”
F A S H I O N J U S T G O T F A N C I E R
MUA @rosbelmonte
Photographer @rohanshrestha#MxS #MonishaxShweta pic.twitter.com/w78ioosCtY— MXS (@mxsworld) August 14, 2018
The line will be retailed at the Monisha Jaising stores in Mumbai and Delhi with price points ranging from Rs 5,000 to Rs 70,000.
Feeling proud as a father, Big B took to his blog and wrote, “Shweta opens her brand of fashion along with her friend Monisha and the opening is a delight for a Father .. all the goods sold out within hours … it is young and select and affordable and so trendy .. the effort made by all has been so exhilarating and filled with the pride of all those friends that came in numbers to encourage and wish her .. just so comforting to sit aside and enjoy the love she gets .. gushing with pride and love .. children do this for us ..”
Talking about her collection to IANS, Shweta said in an email interview, “We both like a certain image, and when you have that kind of synchronicity, it is half the battle won. I like that Monisha is very easy, her clothes are never trying too hard. With MxS, both of us sit together to brainstorm and come up with new design ideas. I don’t have Monisha’s technical expertise, so she brings that in on certain things — like what a certain cut can or can’t be achieved. But otherwise, when you collaborate on a design, it’s 50-50.”
Monisha was equally excited about the collaboration. “I have known Shweta for a very long time. In fact, when she was a young girl, there was a white shirt that I made for her and she looked exquisite in that. Since that, I have always been following her style. I am very happy to be co-designing a collection with her,” Monisha added.
However, a day after the grand launch, Shweta Bachchan brand has been accused of plagiarism. According to media reports, an apparel with the words ‘Girl Power’ has the same font, incidentally, as that of the famous cartoon show, Powerpuff Girls.
An Instagram account of ‘Reading copycats for filth!’ pointed out another design. Check it out for yourself —
“When you google ‘Airplane Mode Sweatshirt’ – the first search that pops-up is a little-known loungewear brand called, @tlroom. The brand retails out of @nordstromnyc and is known for its cool-girl vibe, comfy sweats and chill silhouettes. And, now @monishajaising and @shwetabachchan’s new brand – @mxsworld – has the same sweatshirt with the exact same slogan. So, who do we blame the mess on?” the account captioned a collage of the two sweatshirts.
The launch of MxS in Mumbai was attended by close friends including Karan Johar, Katrina Kaif, Neha Dhupia, Karishma Kapoor, Angad Bedi, Nita Ambani, Gauri Khan and Suhana Khan, besides family members – Abhishek Bachchan, Aishwariya Rai Bachchan, Amitabh Bachchan, Jaya Bachchan, Navya Naveli who made the event a star-studded affair.
Check out the
pictures here:
Pictures Courtesy: Good Times Facebook Account
Married to Delhi based businessman, Nikhil Nanda, who is the scion of the Escorts group was recently acted for a commercial alongside his father and superstar Amitabh Bachchan. However, the ad was later withdrawn owing to several legal hassles.
