After lifting the IPL trophy after a prolonged gap of two-year years, Chennai is definitely on cloud nine! However, there could be one more reason to rejoice!
Seven by MS Dhoni, a fitness and active lifestyle brand, opened its first physical store in Nungambakkam in Chennai. The store was inaugurated by Chennai Super Kings champions Dwayne Bravo, Ambati Rayudu and Murali Vijay.
Seven was the official merchandise partner for the CSK team 2018, and is co-owned and endorsed by MS Dhoni.
Spread across 2 floors, the store has an ambience which is visually appealing by adding a combination of raw and urban material palette, underlining brand approach to create an attractive and unique shopping environment.
The store also incorporates what is known as MS Dhoni’s experience zone which is an area dedicated to the ‘Captain Cool’ and is a snapshot of all his achievements and journey as a leader and legend.
The store houses a wide array of accessories in various fitness categories such as jerseys, tees, shorts and track pants for both men and women. Catering to the likes of the millennials, it also showcased graphic tees with funky Tamil pop culture and cinema slogans. Footwear includes running shoes for women and cricket shoes, and a few printed flip-flops for men.
The brand aims at expanding in the metros and tier II and Tier III cities simultaneously. Moreover, it also plans to reach 100 exclusive stores by the end of 2018 and about 300 outlets by 2020.
The brand, which started its journey in February 2016 has its eminent presence across more than 300 distribution and multi-brand outlets, 7 retail outlets across the country and is also available on all leading e-commerce platforms such as Jabong, Myntra, Flipkart etc along with its own website.
