To honour and celebrate ‘The Rolling Stones’ NO Filter UK tour, Selfridges is coming up with pop-up within the retailer’s Corner Shop this summer.
According to a report in the License Global, the Rolling Stones X Selfridges, Corner Shop has been curated by The Rolling Stones and Bravado and will transform into a shopping experience that ‘immerses fans and shoppers into the world of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood.’
Sharing a video on the official Twitter, the rock-n-roll band wrote, “Coming soon The Rolling Stones x @Selfridges #StonesNoFilter”
Coming soon The Rolling Stones x @Selfridges #StonesNoFilter pic.twitter.com/ORm1kS7EHJ
— The Rolling Stones (@RollingStones) May 5, 2018
The shop will take over four of Selfridges’ shop windows. The collection will include a display of hand-picked selections of the brand’s iconic stage outfits from the 1970s through recent 1950s.
The Corner Shop will also give shoppers and fans the chance to re-live the historic Havana Moon concert and an opportunity to shop exclusive and limited-edition pieces.
(Image Courtesy: Licensing Biz)
Selfridges and Bravado will give the iconic red Rolling Stones tongue a makeover, with a range of Yellow Label apparel, including t-shirts, hoodies and jackets along with a dedicated kid wear collection. Fans will also be able to purchase official No Filter merchandise as the tour approaches.
The Rolling Stones X Selfridges, The Corner Shop open on May 14 and will run until June 3 this year. The collection will be available in stores in London, Birmingham, Manchester Exchange and Trafford.
The Rolling Stones are an English rock band formed in London, England in 1962
The Rolling Stones No Filter tour opens in Dublin on May 17.
