A decision to trademark one’s name has become a fashion among younger, high earning celebrities in recent years. But no, not elderly actors as Sean Connery.
But here he is all set to make big bucks by licensing his name. Documents filed in Europe and America show that Sir Connery has enlisted the help of lawyers to ensure that only he can turn a profit by licensing his name for use. With this endeavour, the 87-year-old joins global superstars like rapper 50 Cent and singer Beyonce in the move to protect his global brand.
The European Intellectual Property Office (EUIPO) shows that Sir and his advisors have taken steps to protect his name across a range of trademark classes. This will mean that his name cannot be used for a range of goods and services without permission and payment. The restrictions include a ban on commercial products such as DVDs, books, games, and clothing. His name and photograph will also span a range of items common place in the movie memorabilia trade like mugs, coasters, plates and figures.
Sir Sean and his lawyers will now be able to take legal action against the firms selling items such as these which are already available for sale online. The restrictions even cover the likes of bumper stickers, oven mitts and greeting cards, as well as toilet paper, toothbrushes and napkin holders.
In what may be a nod to Bond’s penchant for vodka martinis, the trademark also applies to cocktail shakers, bottle openers, shot glasses and wine glasses.
So, all-in-all, Sir Sean Connery holds a license to sue.
