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HomeCharacterCharacter LicensingScopely brings the ‘Looney Tunes’ to mobile gaming

Scopely brings the ‘Looney Tunes’ to mobile gaming

Game publisher Scopely has struck a deal with Warner Bros. Interactive Entertainment to bring Looney Tunes characters in the form of a mobile game including Bugs Bunny, Daffy Duck, Wile E. Coyoute, Yoemite Sam, Tweety Bird and others.

“We have worked really hard to make sure that we maintain the level of humour you would have gotten from the show, and level it up. We maintain the sense of fun: the dropping anvils, the rolling boulders,” Scopely chief revenue officer Tim O’Brien told Deadline.

Titled ‘Looney Tunes: World of Mayhem’ allows players to collect their favourite characters, build personalized towns, battle with neighbours in prank-combat and cause mayhem.

The multiplayer mobile game slated to be released this fall preserves the original comedy from the animated shorts giving a modern entertainment experience.

Looney Tunes: World of Mayhem, due out this fall, allows players to collect their favorite characters, build personalized Toon Towns, and battle it out with animated neighbors in prank-filled combat.

Check out the trailer for the Looney Tunes game:

The game is developed in partnership with Brazil’s Aquiris Game Studio.

For Warner Bros, the deal represents a new avenue to monetize the Looney Tunes intellectual property.

“Looney Tunes: World of Mayhem” is available for pre-registration on Google Play, and will be available as a free download on both iOS and Android. The free-to-play game will include in-app purchases, which is a typical industry model.

Looney Tunes is an American animated series of comedy short films produced by Warner Bros. from 1930 to 1969 during the golden age of American animation, alongside its sister series Merrie Melodies. It was known for introducing such famous cartoon characters as Bugs Bunny, Daffy Duck, Porky Pig, Elmer Fudd, Tweety, Sylvester, Granny, Yosemite Sam, Foghorn Leghorn, Marvin the Martian, Pepé Le Pew, Speedy Gonzales, Tasmanian Devil, Road Runner, Wile E. Coyote and many others.


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