Scomadi Worldwide and Bravado have partnered with seminal British rock band ‘The Who’ to create a limited-edition range of scooters.
The Who are one of the most influential and iconic bands of all time. Scomadi has taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London.
Frank Sanderson, co-founder of Scomadi said, “It is a huge honour for Scomadi and an acknowledgment of our high quality of design and styling to be asked to produce our scooters in association with The Who – one of the 20th century’s most influential rock bands who are iconic in the scooter scene.”
Scomadi has taken inspiration from one of the most influential and iconic bands of all time to create an exclusive range of scooters, paying homage to the pioneers of the mod movement in sixties London.
Scomadi and Bravado, together with founder band members Roger Daltrey and Pete Townshend, are producing a series of distinctive designs commemorating key landmarks in the groups’ history, featuring the hugely covetable Scomadi Turismo Technica.
David Boyne, managing director of Bravado, said, “Bravado is proud to have worked on this partnership between Scomadi and The Who. The scooter has long been a symbol of the mod scene and British culture – something immortalized by The Who’s album ‘Quadrophenia’, so it’s very special to see its significance embodied in our collaboration together.”
The limited-edition scooters will be available worldwide through Scomadi’s distributors in Autumn 2018.