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Saregama Inks Global Licensing Deal With Facebook

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Saregama Inks Global Licensing Deal With Facebook

Saregama today, said it has entered into a global deal with Facebook to license its music for video and other social experiences across products offered by the social media giant.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content, a statement said. Users will also be able to add songs to their Facebook profile, it added.

The announcement comes weeks after Swedish music giant Spotify also signed a music licensing deal with Saregama for the Indian market that allows its users to access the music label’s entire catalogue.

Vikram Mehra, Managing Director of Saregama India said, “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share.”

With the move, Facebook and Instagram users will be able to add music to their posts and stories from India’s oldest music label. Saregama has a catalogue of over 1,00,000 songs across different genres including film songs, devotional music, ghazals and indipop in more than 25 languages including tracks from several India music legends including Lata Mangeshkar, R.D. Burman, Mohammed Rafi, Talat Mahmood, Manna Dey, Kalyanji-Anandji, and Hemant Kumar.

“At Facebook, we believe that music is an integral part of self-expression and bringing people closer together and creating memories that last forever. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms,” Manish Chopra, Director and Head of Partnerships, Facebook India told in a statement.

Earlier Facebook has also signed similar deals with T-Series, Yash Raj Films and Zee Music. Licensing Corner had also previously reported, the social media giant, Facebook is also in talks with international labels including Warner Music and Universal, to make their music catalogue also be available on its platform

Kolakata-based Saregama’s shares surged by 20% on the news.

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